BRANDBOOK GAMEBEAT
WE'RE Gamebeat
As a young and open-minded gaming studio, we take a flexible approach to branding. We encourage our partners to represent us creatively using our dear characters, bright and adjustable palettes, and well-thought-out patterns.
We're an ambitious game provider developing catchy slots. Our branding rules are strict but easy to follow.
Let's find out how we can align verbally and visually!
It starts with
a name
In all text materials, we write GameBeat without quotes, highlighting the capital letters «G» and «B»
Gamebeat
Game beat
Writing in capital letters (GAMEBEAT) it is also acceptable in advertising and promotional materials
gamebeat
GameBeat
GAMEBEAT
Humane 🙋
Open 💚
Bold 🚀
We communicate with people in their language, avoiding high or mechanical speech. ChatGPT is excellent, but we sound lively and genuine
If you want to develop the best iGaming product, you need to receive constant feedback. That is why we are building an open brand — outgoing, sincere, and friendly
GameBeat is straightforward not only in slot ideas but also in communications. It's important for us to be heart-open—to be happy and empathetic, funny and thoughtful
Brand personality
The life and soul of the party
💬 Tone
We need to stay transparent and honest in both internal and external communications. Our tone of voice is as bright and barrier-free as our brand. We must be on the same page emotionally as well.
🗣️ Language
We communicate in simple language, avoiding complicated terms, acronyms, and jargon. Our message should be well-read for everyone: an employee, the partner, or the player.
😁 Humor
It's essential to maintain a spark of fun in business communication. There is always a space (in our content plan) for a good joke. And we love emojis — we love using them in text and our visuals (not cringy at all).
logo
How to use
Variations of the logo
The security field of the logo
Unacceptable options
dark version
monochrome versions
We have three acceptable logo options
Do not place the logo too close to the edge of the layout and do not place other objects in the area of security fields. The distance is equal to the width of the letter "G"
The most common mistakes are presented here
Logo deformation
Color changes
Using a logo with an outline
The main version
Changing the position of letters
The main version
horizontal version
horizontal version
an abbreviated version
Using the logo on a non-contrasting background
an abbreviated version
Changing the transparency of the logo
Violation of the security field of the logo
Adding a shadow
Black (60%)
White (30%)
Green (10%)
the main palette
Priority use and the main corporate color combination
Dark Grey (0-20%)
Bright green (0–10%)
Gray (0–10%)
Light grey (0–10%)
Additional palette
Use as additional colors in combination with the main ones
Palette
color ratio
the main palette
Additional palette, for web only
HEX #1C1D1B
RGB (28, 29, 27)
PANTONE 19-3927 TCX
CMYK (71, 65, 67, 77)
RGB (28, 29, 27)
PANTONE 19-3927 TCX
CMYK (71, 65, 67, 77)
HEX #333333
HEX #2BDC24
RGB (43, 220, 36)
PANTONE 13-0340 TN
CMYK (67, 0, 100, 0)
RGB (43, 220, 36)
PANTONE 13-0340 TN
CMYK (67, 0, 100, 0)
HEX #76F145
HEX #FFFFFF
RGB (255, 255, 255)
PANTONE 11-0601
CMYK (0, 0, 0, 0)
RGB (255, 255, 255)
PANTONE 11-0601
CMYK (0, 0, 0, 0)
HEX #F1F1F1
HEX #F9F9F9
game art
memoji
Our employees are beautiful in all dimensions, but it's much easier to put them together in memojis
Emoji
Sometimes, we use emojis to convey particular emotions. And we believe that less is more
SIMPLE LINEAR AND VECTOR GRAPHICS
The graphics we deliberately overuse are the visuals from our games because they are astonishing
The additional decorative elements help us not overload the image and message
ELEMENTS
The main textures
Similar textures are allowed in marketing materials. Although it's important that they are neutral, they should not distract from the main communication idea.
We use textures to add depth to the images. Textures mixed with other branding elements serve as an excellent background for different visuals.
Additional textures
TEXTURES
Usage examples
General recommendations
We divide the merch development into several branding pillars:
- the logo implementation
- games graphics usage
- typography and lettering
- the logo implementation
- games graphics usage
- typography and lettering
Please ensure the corporate green color is as close as possible to the original. Read more about our colors in the PALETTE section.
The formula for successful merch
Idea
+
Branded elements and graphics
+
Corporate colors and fonts
+
Neatly integrated logo
By following this formula, we ensure that our merchandise not only represents our brand but also resonates with our audience.
Logo
The logo should be placed so it is well-read. Do not make it too large; there has to be some "air" in the design.
Content
We do love our games, so we recommend using game art in the design. The lineal vector graphics are also welcome. You can find the complete list of our branding elements in the ELEMENTS section.
Example of branding
As an example of successful branding, at the end of 2023, we developed branded hoodies as gifts to our partners. Every hoodie is accompanied by a set of fabric stickers that decorate each item in a special way — as our partners wish to customize it. This initiative was well-received and helped strengthen our brand presence.
Basic loose-fitting cotton hoodie
Base for stickers with the lucky 777 symbol
Logo GameBeat
The motto and branded emoticons
Stickers with characters from the games well combined
Basic loose-fitting cotton hoodie
merch
To download files, enter Login: promo Passward: promo1
